Mission Statement – Jerry Maguire

Film:  Jerry Maguire
Year:  1996
Screenplay: Cameron Crowe
Role:  Jerry Maguire
Actor:  Tom Cruise
Length: approx. 2 minute 30 seconds minimum




JERRY

Who had I become? Just another shark in a suit? Two days later at our corporate conference in Miami, a breakthrough. Breakdown? Breakthrough. I couldn’t escape one simple thought: I hated myself. No, no, no, here’s what it was: I hated my place in the world. I had so much to say and no one to listen. And then it happened. It was the oddest, most unexpected thing. I began writing what they call a mission statement. Not a memo, a mission statement. You know, a suggestion for the future of our company. A night like this doesn’t come along very often. I seized it. What started out as one page became twenty-five. Suddenly, I was my father’s son again. I was remembering the simple pleasures of this job, how I ended up here out of law school, the way a stadium sounds when one of my players performs well on the field. The way we are meant to protect them in health and in injury. With so many clients, we had forgotten what was important.

I wrote and wrote and wrote and wrote and I’m not even a writer. I was remembering even the words of the original sports agent, my mentor, the late great Dickie Fox who said: ‘The key to this business is personal relationships.’ Suddenly, it was all pretty clear. The answer was fewer clients. Less money. More attention. Caring for them, caring for ourselves and the games, too. Just starting our lives, really. Hey – I’ll be the first to admit, what I was writing was somewhat touchy feely. I didn’t care. I have lost the ability to bulls–t. It was the me I’d always wanted to be. I took it in a bag to a Copymat in the middle of the night and printed up a hundred and ten copies. Even the cover looked like The Catcher in the Rye. I entitled it ‘The Things We Think and Do Not Say: The Future of Our Business.’…Everybody got a copy…I was 35. I had started my life.

 


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